Hi, I’m Andrew 👋

Product coach + Fractional Product Exec

I help builders like you impact the world and thrive while you do.

Let’s join forces and figure out what will move you forward.

For 15 years, I’ve been building teams and products used by 80M+ consumers and thousands of B2B customers.

I’ve worked in spaces ranging from consumer web, hardware, decentralized communities, open-source, developer tools, mental health, human performance, agriculture, and ocean science.

I’ve been a founder, founding team member, company advisor, VC portfolio advisor, consultant, and employee. From the back of the napkin to the boardroom, I have a good sense for the different kinds of people, stakeholders, and agendas involved.

I’ve worked at all company stages, from early startups to the Fortune 100, and in both B2B + B2C.

Triple-threat here, people. (Kidding. Sorta.)

Seriously though, before discovering this weird “product management” thing, I was an early growth hacker + engineer for years.

Before finding product, I worked in both marketing and engineering.

I run a highly-rated podcast and newsletter about product leadership, informed by behavioral economics and cognitive science.

If you like those things, why not subscribe? Go on.

I’ve been a serious Buddhist meditator for over a decade, and have extensively studied psychology, neuroscience, and organizational dynamics in both applied and formal contexts.

I’m a lifelong student of what makes people tick and how products help them thrive (or fail to).

Testimonials

  • "Andrew's help with our product strategy and customer interviewing was critical in us having 110% growth and reaching eight figures in revenue with zero outside capital in 2021, and continuing to double the business again in 2022. We avoided what could have been years of trial/error, and the team is now constantly testing with customers. Andrew has become one of my go-to thought partners and advisors."

    Rian Doris, CEO, Flow Research Collective

  • "Andrew has caused SleepSpace to look at our product & go to market strategy in a very different way. When I sought his help, we were like a lot of startups—all over the place, no focused strategy, drowning in all the things we could do. Now we know what we should do, and we’re executing way better. He also helped us structure our approach to growing the company so it doesn’t feel like we’re on an endless march into the future. There’s a real sense of momentum that wasn’t there before."

    Melissa Mueller, CPO, SleepSpace

  • "We had architected our product team to a certain point and were happy with the results, but knew we could be doing so much better with some help. Andrew worked us through a process that dramatically increased our clarity. That’s helped our team execute at the level we need to scale our revenue and culture to the next level. We weren’t expecting the bonus help on the culture side, but we're super happy with our investment."

    Julio Monzon, President & COO, Monetizemore

  • "Andrew has a way of turning seemingly complex decisions into enjoyable, structured opportunities for learning. Most importantly, he helped the team to get comfortable talking to customers and test ideas much faster than we were on our own. I now feel confident that what our team is building will drive the outcomes we need. Speaking personally, Andrew gave me a lot of guidance and challenged me to see things I wasn’t able to see, helping me work through some of my own blind spots as a leader. When we talk, I walk away clear on what I need to do next."

    Kenny Borg, Cofounder & CEO, Ethr

  • “I was a little skeptical about working with a coach, but Andrew helped us dial-in our product and market, which helped our traction a ton and led to $1.25M pre-seed raise. He also helped us find an operating rhythm which led to product/market fit. Our friction went down and we executed on the right product bets faster.”

    Uri Wolfowitz, CTO & Cofounder at Deep Blocks, now Sr. Director at MobileEye