I spent 15 years doing the job before I started coaching it.
I’ve built products and led teams across B2B and B2C, nine industries, and every company stage from startup to Fortune 100. The products I worked on reached more than 80 million consumers and thousands of business customers.
Along the way I’ve been a founder, founding team member, employee, consultant, and company advisor. Before product management, I also worked in engineering and growth.
These days I coach and advise leaders at companies including Google, GitHub, Asana, Intuit, HubSpot, Ramp, and others. I’ve also taught product strategy at USC’s Marshall School of Business.
The part I like most is helping people see the problem differently.
Sometimes that means working through a product strategy.
Sometimes it’s figuring out why a team or organization isn’t working, preparing for a difficult executive conversation, deciding what not to do, or helping a leader grow into a bigger role.
My style is a mix of coaching and advising. Sometimes I’m asking questions to help you sharpen your own judgment. Sometimes I’m saying, “I’ve seen this movie before — here’s what I’d consider.”
The goal is to help you make better decisions now while becoming better at making the next ones without me.
I wrote the product strategy book I wished I’d had.
I spent years frustrated by the gap between smart strategy theory and the practical question:
I know I need a strategy. But what do I actually DO?
That became The Strategy Cycle: A Field Guide to Leading Product Strategy by Making Better Bets.
It’s about how to make a real strategy, turn it into action, keep it alive, and evolve it as you learn.
A little more personally
I grew up internationally — my first memory is in Chad — and I’ve always been fascinated by how differently people can see the same situation.
I’ve been a serious Buddhist meditator for more than a decade and spend probably too much time reading about psychology, decision-making, leadership, and human behavior.
Outside work, I’m usually traveling, reading, playing pickleball, watching Formula 1, or finding any excuse to be outside.
