Build a strong product company

I help senior leaders and founders get clear on what matters, make the hard calls, and put those choices into action.

The Strategy Cycle by Andrew Skotzko, book cover

New book · Out now

Make better bets.

The Strategy Cycle

A Field Guide to Leading Product Strategy by Making Better Bets

Trusted by leaders at...

GitHubAsanaGoogleDatabricksWrikeRampHubSpotLinkedInActivisionWalmartMerck Animal HealthBrain.fmIntuitVanguard6senseWEX500 StartupsLGIDIQAdobeZendesk
Andrew has become one of my go-to thought partners and advisors. His help with our product strategy and customer interviewing was critical in us having 110% growth and reaching 8 figures in revenue with no outside capital in 2021, and continuing to double the business again in 2022. We avoided what could have been years of trial/error, and the team now constantly tests with customers.
Rian DorisCEO, Flow Research Collective
Andrew helped us bring real product discipline to a forward deployed engineering model. We’re building many different AI products at once, often from fuzzy requirements, and his approach gave us a repeatable way to get clear on the user need, make better product choices, and translate them into specs the team can actually build from.
Conor MurphyDirector, AI Forward Deployed Engineering, Databricks
I’ve worked with Andrew for a while now and his advice around product strategy (and product leadership in general) has always been excellent and super helpful for me.
Tim SmithSenior Director of Product, Call of Duty: Mobile, Activision
If there’s one person I’ve turned to for advice more than anyone, it’s Andrew Skotzko. … I’ve referred him as a product leadership coach to some of the top CEOs and companies I work with. He’s been a game-changer for them.
Kenny BorgFounder, Garuda Advisors
Andrew has caused SleepSpace to look at our product & go to market strategy in a very different way. When I sought his help, we were like a lot of startups—all over the place, no focused strategy, drowning in all the things we could do. Now we know what we should do, and we’re executing way better. … There’s a real sense of momentum that wasn’t there before.
Melissa MuellerCPO, SleepSpace
We had architected our product team to a certain point and were happy with the results, but knew we could be doing so much better with some help. Andrew worked us through a process that dramatically increased our clarity. That’s helped our team execute at the level we need to scale our revenue and culture to the next level. We weren’t expecting the bonus help on the culture side, but we’re super happy with our investment.
Julio MonzonPresident & COO, Monetizemore

Let’s talk about building a strong product company

Book a free discovery call
“Andrew is a proven product leader
and product leadership coach.”
Marty Cagan
Marty CaganFounder, Silicon Valley Product Group

Services

01

Product Strategy & Vision Sprints

Product discovery, strategy, and vision approaches that developed over decades in mega-tech companies won’t work unchanged for your soon-to-be-unicorn startup or new enterprise effort. I’ll help you customize and apply the frameworks/theory in your context.

02

Product & Leadership Coaching

I help set the vision and strategy for the product and develop the team. I fill a leadership gap and am the CEO/CPO’s ally in developing the product org so they can put all their focus on growing the business.

03

OKRs Assessment & Implementation

You can’t just “copy/paste” OKRs and expect it to work—they emerged over decades at Intel and Google. I’ll help you discover and set the goals to align the org, and guide you through implementation.

04

JTBD & Value Research

Value discovery, Jobs To Be Done (JTBD), user story mapping, and generative interviewing are the engine that power your company’s value—IF implemented successfully. While the concepts are simple, the execution is nuanced.

05

Product Discovery Coaching

I work with your team to clarify & test the risks. We'll test ideas with customers to develop evidence and confidence, so that eng is asked to build the right thing.

Standard package: assessment + 12 week coaching plan (1:1 or team)

06

Prototyping + Experiment Design

Experimentation and prototyping are the heart of product discovery. If your team wants to learn to prototype—speeding up execution, saving money, and improving decisions—let’s talk.

Andrew Skotzko

Hi, I’m Andrew

I’m a product leadership coach, strategy advisor, and author of The Strategy Cycle.

I work with product leaders and founders on the stuff that gets harder as the job gets bigger: setting direction when the answer isn’t obvious, making hard strategic choices, navigating messy executive dynamics, and becoming a stronger leader along the way.

Learn more about me here.